COVER Corp. officially ignited the highly anticipated countdown to hololive production’s 10th anniversary on September 7, 2026, with the "hololive Next" broadcast. This event was not merely a retrospective; it was a watershed moment for the VTuber industry. The presentation unveiled a massive slate of strategic initiatives, headlined by the confirmation of a long-rumored television anime and the debut of a mysterious new talent unit, marking a pivotal transformation in how the agency approaches global entertainment.
The crown jewel of the reveal is the official confirmation that a full-scale TV anime series is in production. Known by the working title “Odeholo,” this project represents the franchise’s first-ever foray into broadcast television. Unlike the various web-based shorts or fan-led projects that have defined the brand's history, "Odeholo" is a high-budget production that has been quietly gestating in the COVER Corp. pipeline for roughly five years. This extended development window suggests a narrative depth far beyond typical promotional anime.
Studio KAI has been tapped to helm the animation production, a choice that indicates an emphasis on high-fidelity character movement and expressive action sequences. While story details remain under wraps, speculation is rife regarding whether the series will be an anthology, a slice-of-life comedy, or a high-stakes adventure set within the lore of the "Holoearth" metaverse. Fans won't have to wait long for answers, as a dedicated “Odeholo” Information Reveal Program is scheduled for September 23, 2026, from 20:00 to 21:00 JST on the official YouTube channel (@odeholo). Hosted by the veteran duo Shirakami Fubuki and Ookami Mio, the special will provide a deep dive into the creative vision with appearances by Momosuzu Nene, Omaru Polka, Yukihana Lamy, and Shishiro Botan.
Alongside the anime, the agency unveiled a new talent unit under the working title “ASOBI★MAWARI-TAI!” (translating roughly to "Playground Squad"). The accompanying teaser, “Welcome to Our Playground!”, served as a visual tapestry of hololive’s decade-long evolution, weaving together past concert highlights and iconic streams while hinting at a more collaborative, mission-based future for these new members. The move suggests a shift toward more unified, group-focused storytelling, with further details arriving throughout September.
These reveals are part of a massive, year-long organizational overhaul dubbed the “Production Renewal,” which will reach its zenith on the 10th anniversary, September 7, 2027. This strategy touches every facet of the agency's operations:
The agency is ushering in a refreshed hololive logo. While the iconic triangle motif and signature blue color palette will remain, the design is being streamlined for greater versatility across digital interfaces and physical merchandise, symbolizing a modern, more cohesive brand identity.
Perhaps the most structural change is the transition from regional branding to language-based branding. By dissolving the siloed "hololive Indonesia," "hololive English," and "hololive DEV_IS" labels, COVER aims to dismantle the geographical barriers that previously limited cross-cultural collaboration. While existing channels will persist, the agency will categorize its roster by the language of the intended viewer, signaling a move toward a truly borderless entertainment ecosystem.
To reflect the maturation of the brand, talent models are undergoing an aesthetic overhaul. Recognizing that the "original" looks of many generation 0 and 1 talents have become dated in the era of 4K streaming, COVER has committed to a rolling update cycle of five to eight talents annually. Tokino Sora, as the foundational "Generation 0" talent, will lead this initiative, with her new model reveal set for a dedicated special event. This initiative is designed to standardize the technical fidelity of every talent's stream.
Finally, the introduction of “hololive raku” marks a technological leap. This new streaming application is designed to unify the "home stream" experience. By integrating proprietary "holoEmotion" facial tracking and enhanced lighting engine assets—some pulled directly from the sophisticated "Holoearth" environment—talents will be able to perform with unprecedented technical depth. The inclusion of interactive, YouTube-chat-linked mini-games suggests that the agency is pushing toward a future where viewer participation is deeply embedded into the stream's technical architecture rather than relegated to simple text-based interaction.
As the "hololive Next" series continues to air throughout the countdown to 2027, it is clear that COVER Corp. is not just celebrating the past, but aggressively building the infrastructure for the next decade of digital entertainment. Stay tuned to Davanix for continuous updates as the "Odeholo" and "ASOBI★MAWARI-TAI!" projects unfold.
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